Messaging clarity.
GTM alignment.
Pipeline confidence.

Stabilizing Marketing’s Role in Revenue for Growing B2B SaaS & Tech Companies.
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As organizations grow, coordination across Marketing, Sales, Product, and Customer Success become more complex.

Clear ownership and priorities across GTM teams become essential.

What Changes for Marketing as Companies Scale?

Where Alignment Starts to Break Down

When execution spans growing teams and more input is recieved,
GTM processes and pipeline attribution reflect different assumptions.

Product launches lack shared GTM ownership
Pipeline metrics do not tell the true story
MarTech and AI stacks outpace adoption
Teams and ICPs shift faster than processes
Marketing and Sales handoffs are shaky
Attribution is debated and inconsistent
ABM and event leads lose momentum after capture
We leverage the latest technologies to deliver solutions.

McKinnell Marketing Consulting's 90-Day Marketing Stabilization Program is designed for this moment.

Need Clarity Across GTM & Pipeline?

Request a personalized service

90-Day Marketing Stabilization Program

WIth 20 years of experience scaling marketing, McKinnell Marketing Consulting offers a structured Marketing Stabilization Program over a 90-day period.

The engagement is designed to quickly identify challenges, strengthen how Marketing supports revenue, and streamline GTM processes during periods of growth and change.

  • Clarify messaging, positioning, and content
  • Align brand, demand generation, and GTM
  • Strengthen Sales and Partner enablement
  • Establish pipeline definitions and accurate reporting

- Methodology

How the 90-Day Marketing Stabalization Program Works

By Day 90, teams are clearer, more connected, and better supported.
Leadership has greater confidence in marketing’s role in revenue and the pipeline.
Weeks 1–3:
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Diagnose & Frame Clarify what’s working, where drift exists, and what’s creating the biggest confidence gaps.

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Weeks 4–8:
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Align & Support
‍Strengthen alignment and handoffs while improving the pieces that are actively causing noise or rework.

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Weeks 9–12:
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Stabilize & Hand Off
‍Lock in ownership, cadences, and measurement so the system keeps running after the engagement ends.

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Learn More About the 90-Day Program

Request a personalized service

90-Day Marketing Stabilization Program

WIth 20 years of experience scaling marketing, McKinnell Marketing Consulting offers a structured Marketing Stabilization Program over a 90-day period.

The engagement is designed to quickly identify challenges, strengthen how Marketing supports revenue, and streamline GTM processes during periods of growth and change.

  • Clarify messaging, positioning, and content
  • Align brand, demand generation, and GTM
  • Strengthen Sales and Partner enablement
  • Establish pipeline definitions and accurate reporting

Learn More About the 90-Day Program

Request a personalized service

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